The word ‘sustainable’ has almost become a buzz word of sorts. It is being used in almost every context, but that doesn’t undermine its importance and relevance, especially in a world that’s dealing with serious environmental concerns. In all of that, where does sustainable fashion stand? What does it really mean and how can you put an effort towards that direction? In this post, we will answer these questions and more.

What is sustainable fashion?

The concept of sustainable fashion, believe it or not, has been around for a while now. It exploded in the late 80s and early 90s, and since then, many brands have opted for sustainable means of production. From creating and choosing fibers and dyes wisely to focusing on the process of making and reusing textiles, a lot is being talked about. In easy words, it can be defined as a gamut of steps and measures that are being taken to make the fashion industry more responsible towards the planet. It’s surprising to many that fashion is the 3rd most polluting industry in the world! You can learn more here on how fast fashion is actually impact the world, and none of it is in a good way. Yes, some brands are making money, but largely, the side effects are severe.


How can you make a difference?

There are a bunch of brands that are opting or leaning towards sustainable means of production, and these need our support. Every choice we make does count, so check how you are making your fashion choices. More than 50% of fast clothing is discarded within the first year, and therefore, it is necessary to see how products are being discarded. Work with charities, donate old clothes and reduce what goes in the landfills. In recent years, the focus has been organic means of making fibers and textile materials, which is a big step in this regard. As a regular customer, you also need to opt for detergents and products for laundry that don’t affect the environment.

Each of us has a responsibility, and the fashion industry will only change when we change. Try and opt for organic clothing and pledge your support for every product that includes fabric in some form and has been produced by a brand that works towards sustainable means. Check online, learn more and share the word – that’s the way we can make fashion better for everyone.